Kanisavaran
Office
Office
Kanisavaran
Office
Office
CONCEPT DESIGN TEHRAN / IRAN KANISAVARAN OFFICE
Project Gallery
Shila chain restaurant established in 2001 and they have been selling a special hot dog. According to their main goals, they decided to change the old interior design for their all branches because they need a new interior design concept in order to show new their approach for their new customers and young customers.one of the important thing is hot dog… because this food isn’t traditional food for Iranian people and this restaurant wants to show a new lifestyle to eat Hot dog.
According to their branding principles “The most important factors for a brand are attention to human sense (Smell, taste, touch, hearing, and vision)” and we decided to pay special attention to these factors. And We divide our tasks between the Design team and the client’s team. The client (Shila) paying attention to Smell and taste and we noticed to touch, hearing and vision.
After analyzing about their customers we find the best way for our important challenges in this project and that was an easy way: changing customer’s Behavioral habits (Using non-conventional materials such as cement, iron and metal mesh). By those materials, We could make an exciting feel in this restaurant from original materials. We designed this project with an Exposed approach and use to metal, mesh metal, cement plaster and wood because these materials are original and they have good sense and those are reversible. one another important thing in this concept was using an expandable modular form.
