ROYAL DISH
STORE
2013

Royal Dish Store with 48 m2 space is located in Shariati St of Tehran. a showcase for products with suitable lighting to attract customers. We should pay special attention to the broad scope of the shop from far distance and we had just one wall to display products. The corporate color is black and white so we used white for covering the wall and black glasses as shelves to emphasize their corporate identity. With this approach, we find the maximum amount of space is white and shelves will take more attention in all directions. In order to show products in the best situation, we decided to rotate 45 degrees the box around a central pivot “The showcase finds the best viewing angle from the main street.”
Every box was rotated around its central pivot at 45 degrees and was attached to the wall. By creating a vertical gentle rhythm, variation was created in the arrangement of modular forms. However, these forms were created with columns triangular shape, in order to show the products on the shelves, we used a spotlight on top of each shelf.